Amazing Selling Machine review

If you are looking for the best Amazon FBA courses to join, chances are you have come across the Amazing Selling Machine course.

But before you invest your hard-earned cash into this high ticket product you want to check out other people’s opinions about the course so that you can make an informed decision.

If you are looking for an honest and unbiased Amazing Selling Machine review, you are in the right place.

In this review of the ASM, I will delve deeper into the following points so that you can decide by yourself if this course worth it or not:

  • What the Amazing Selling Machine is about,
  • About the ASM owners and their business track record,
  • An overview of the features of the course,
  • The price of the course,
  • Who is the course for?
  • The pros and cons and my final point of view.

Let’s dive in.

Amazing Selling Machine 12 Review summary – course overview

Product Name: Amazing Selling Machine 12

Owner: Rich Henderson and Mike McClary


Is Amazing Selling Machine 12 a scam? NO


Do I recommend this? YES if you can afford the entry fee.

What is Amazing Selling Machine?

Amazing Selling Machine review - home page

The Amazing Selling Machine is 19 hours long online course that teaches newbies and advanced e-commerce owners how to start selling on Amazon which is one of the biggest e-commerce platforms out there.
It is one of the popular Amazon FBA courses that stood up against the time.

In fact, it is since 2015 the course has been released and it got updated regularly. Early in this year 2021, the AMS course has been released to Amazon Selling Machine 12.

Despite the rapid change of the internet, the Amazing Selling Machine course has always got positive feedback from students over the years.

I am not saying there are any negative feedbacks of the course.

Any course has its drawbacks and advantages and the SMA is not an exception.

You may be wondering who is the guys behind this amazing course that stood against the time so far.

How I went from zero to  4 figures Online?

  1. By Doing what I like…
  2. Without Spending thousands of dollars…
  3. By Working from the comfort of my home…
  4. Without being accountable to a  BOSS…

Get the full report below:

About the Amazing Selling Machine 12 owners

The Amazing Selling Machine was designed by 2 successful and six-figure earners Rich Henderson and Mike McClary.

Rich Henderson has over 15 years of experience as an Internet marketer with 6 + years of experience with selling on Amazon.

Both have a good experience in SEO and affiliate marketing and what they taught is the path they followed to build their own businesses online.

They teach you practically and simply way how to start a successful Amazon FBA business from scratch.

Does selling on Amazon a great idea in 2021?

As you know Amazon is a trusted brand with over 2 billion annual revenue.

The platform has given opportunities to people like you and me to get a part of the lion’s share via their Fulfilment Business by Amazon program.

With that being said, more and more courses and training programs have been released by self-made gurus each aiming to make a profit.

Does the Amazing Selling Machine course the best Amazon FBA course?
Does the course worth its price tag or there are better and cheap alternatives?

Move with me in the next section of my Amazing Selling Machine review and let’s find out what is inside the training program.

A look at the ASM 12 course

Here below is the course curriculum:

  • Module 0: Welcome and Overview,
  • Module 1: Building Your Product Opportunity List,
  • Module 2: Profits, Product Sourcing, and Professionalism,
  • Module 3: Ordering Your Inventory and Creating Your Brand,
  • Module 4: Ensuring Your Launch’s Success,
  • Module 5: The 8 Components of the Perfect Product Listing,
  • Module 6: The Perfect Product Launch,
  • Module 7: Advanced Marketing & Traffic Tools,
  • Module 8: Taking Your Business to the Next Level.

Here is what you will learn:

Module 0: Welcome and overview

This is an introductory module of 2 hours 18 min long where they will give you an overview of the entire course, a walkthrough of your dashboard.

In this module, you will also learn how to set up your Amazon seller account the right way,
How to structure your Amazon FBA business,
Common mistakes to avoid when started out.

Over 2 hours for an introductory module is too long but this is because Rich covers everything in detail to help you not only know the benefits of starting an Amazon FBA business, and the way you can lay down the right way your Amazon FBA business.

Select a low competition product,
Connect with a supplier and ordering samples,
Drive traffic using social media and Amazon paid to advertise,
Scale your brand by adding multiple products.

Module 1: Building Your Product Opportunity List

This is 2 hours 35 minutes long and here Rich shows you the importance of branding your business over selling your products.

This is very important if you want to build a long term Amazon FBA business

He also teaches you how to choose your niche or audience. In this module, Rich will also show you why to go with top-level categories, and not sub-categories.

If search on the internet on how to pick a niche you will see most gurus advise you to go with your passion and always narrow down your general niche to a sub-niche to avoid competition.

That is a good place to start when you are looking to start an affiliate marketing business and want to wait for a year to start making money with your business.

But according to Rich if you start with the product (you found easy to sell and monetize) over the audience who will be buying your product, you can end up as time goes not having new buyers.

I think it makes sense because if your niche is small, your product buying cycle is also limited.

The bottom line: when it comes to niche choice broad or general niche or going with a small niche has its own ups and downs.

Rich knows what he is reaching so I advise you follow the training closely.

Here in this module, he will also show you:

  • 7 characteristics of what he calls “a hot product opportunity,”
  • an exclusive list of products to avoid. These are products he and other ASM course members learned to avoid for good reasons.

Module 2: Profits, Product Sourcing and Professionalism

Module 3: Ordering Your Inventory and Creating Your Brand

In this module you will be learning:

  • How to order products sample you will be listing on Amazon,
  • How to properly list your product on the Amazon Seller Central so that you can avoid the hassle of not getting approved,
  • What to look at when sourcing products,
  • How to select a supplier without losing too much money,
  • How to acquire your UPC (Universal Product Code),
  • How to design your packaging and make it more appealing and attractive
  • How to build an email list so that you build a long-term relationship with your audience and get them to buy again from you over and over again, and much more.

It is about 1 hour and 52 minutes video long that covers everything in detail.

Module 4 Heads Up

This module is 1 hour and 57 minutes long and it is about branding and setting up your online presence like creating your website and setting up your social media accounts

Here below are the subject covered:

  • Setting up a simple brand Website using Wix,
  • Building a brand Facebook Page,
  • Setting up a YouTube Channel,
  • Creating your Pinterest account, and board,
  • Creating a brand Twitter profile,
  • Building a Lead Capture Page.

Module 5: The 8 Components of the Perfect Product Listing

In this module, Rich continues with the product listing process on Amazon.

Here he goes deep on the subject and you will be learning in this module what he calls the 8 components of the Perfect Product Listing.

Subject such as:

  • Keywords research and choosing the right title,
  • Calculating profitable product pricing, etc are what you will be learning in this module.

Total Video Time: 2 Hours & 8 Minutes

Module 6: The Perfect Product Launch

In this module, you will be learning how to successfully launch your product or Amazon FBA business in 3 phase process (LB&R which stands for Launch, Blitz, and Rank).

He provides a pre-launch checklist and teaches you how to use unique landing pages and drive traffic.

Length: 2 Hours & 39 Minutes

Module 7: Advanced Marketing & Traffic Tools

This module teaches you the daily tasks you must handle in order to grow your Amazon FBA business faster and in a smart way.
You will be also learning how to be more productive by focussing on the most important aspect of your business.

Here are subjects covered in this module:

  • Writing a list of daily business tasks,
  • Using Amazon lightning deals,
  • Fine-tuning your Amazon Ads.

Total Video Time: 2 Hours & 28 Minutes

Module 8: Taking Your Business to the Next Level

This is a short module, where Mike and Rich give advice about the way you can scale your online business.

You will learn a little about:

  • Managing your inventory,
  • Launching more products,
  • Scaling your business,
  • Going global,
  • Deciding the endgame of your business: Cash Flow or Cash out.

Length: 50 Minutes

How much does the Amazon Selling Machine 12 cost?

The Amazon Selling Machine costs a one-time $5000 fee.

It is a high ticket item though.

And yes there are extra fees involved.

This is the cost to get access to the training materials. But you will need to spend extra money to get started with your Amazon FBA business.

That includes buying the right tools, ordering sample products, advertising budget, etc.

At least you will need to spend double of what you have invested for the training to set up your retail e-commerce business on Amazon.

Who is the Amazing Selling Machine for?

Judging by the price, the Amazing Selling Machine could be for those of you who want to get started selling on Amazon and obviously are ready to invest thousands of dollars into your business success. The price tag of the course alone is pretty spicy, and on top of that, you will need start-up capital for your FBA business.

The Amazon Selling Machine is also for those who are working full-time and who are looking to break the 9 to 5 grind and live a life of their own terms.

Who is the Amazon Selling Machine not for?

The Amazon Selling Machine is not for you if you are on a budget and not ready to invest thousands of dollars to build an online business.

If you are on a budget another business model like affiliate marketing will be a good fit because it doesn’t require inventory, no supply fee.

Check out this platform to get started.

This course is not for you if you are also not ready to apply what was taught. and to work harder to take your business out from the ground.

The Pros and Cons of the Amazing Selling Machine course

? The Pros

✔ Teachers have solid experience on selling on Amazon,

✔ Training is well organized and easy to follow,

✔ Legitimate business model (but requires a huge budget to start),

✔ Done for you sourcing for your first inventory order,

✔ Badge system provides extra gamification and motivation,

✔ You get a discount on tools like JungleScout and ManageByStats that are great tools for your FBA business,

✔ Course get updated regularly,

✔ 30-day money-back guarantee.

? The Cons

❌ The training is expensive,

❌ High entry fee (training cost and start-up cost),

Amazing Selling Machine 12 alternatives

If you are looking for Amazing Selling Machine alternatives, these courses below will be a good fit based on the reasons you

Amazon FBA Ninja course: This is also an Amazon FBA course taught by a well-known and successful Amazon seller, Kevin David. The course costs a $1997 one-time fee and comes with a lot of bonuses.

You can read my full Amazon FBA Ninja course review here.

Helium 10 Freedom Ticket course by Kevin King: Another cheaper alternative to the Amazing Selling Machine course. The Freedom Ticket course cost a $997 one-time fee.

So if money is the issue and you want a cheaper ASM alternative, the Freedom Ticket course will be your way to go.

Read my full Helium 10 Freedom Ticket course review here.

Entre Institute: Entre Institute is an online education platform that has training courses ranging from affiliate marketing, eCommerce like selling on Amazon, and coaching service.

You can read my Entre Institute review here for more information.

Amazing Selling Machine review – final thoughts…

Starting an Amazon FBA business can be a great way to make money online. And if you are starting out and don’t know how to get started the right way, it is necessary to learn the process from someone who has already gone through the way.

I believe the Amazing Selling Machine is a great course and most people had success following it.

But before you go for it, you must know what it involves (cost in time and finance).

It is not a get-quick scheme and you will need to not only invest a lot of money but also your time and energy to make it work.

In short, the mindset in which you go for this business plays a big role in your success. Be prepared before you commit to it.

That being said, I hope you found my Amazing Selling Machine review helpful.

Do you have any questions? Drop it in the comment section below and I will respond to you ASAP!


To your success!


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