Aweber review: best email marketing tool

Aweber Review [2021]: Pros & Cons and pricing -best email marketing tool?

Looking for an honest and unbiased Aweber review of 2021 to make an informed decision?

If yes, you are in the right place.

In this review, I will take a closer look at the Aweber pricing, features the pros and cons of Aweber so that you can find by yourself if this email Marketing tool is a good fit for your online business or not.

But before we get into the nifty gifty of the Aweber review, I want to notice that in the spirit of full transparency, this post contains affiliate links. This means if you make a purchase through these links, I may receive a small commission at no extra cost to you. I can get a commission from any company, but I only recommend products/services I truly believe will give value to my readers. Read my full disclosure here.

Without future ado, let’s dive in.

Aweber review summary: company overview

Company name: Aweber

Product type: Email marketing software

Owner: Tom Kulzer


Price: Free for 500 email list size & pro membership start at $19 per month for 1000 email contacts

Sow Your Seed Today rating: 9.6/10

Do I recommend this? Yes

Before we go into the nifty gifty of the Aweber pricing and features, I want to address the pros and cons of Aweber so that you can make a quick decision.

Aweber Pros and Cons

Aweber Pros

✔ Now you can get a free membership for 500 emails list size with most features you can’t get from some of its key competitors.

✔ It comes with a very large range templates — considerably more than its key competitors.

✔ It’s reasonably priced — whilst not the cheapest product of its kind out there, it is cheaper than several similar solutions.

✔ Possibility to get a sharing link of the opt-in form you create without having to host it on your own website. I found it useful for people who don’t have a website but want to build their email list.

✔ Aweber provides detailed analytics making it easy to identify who received, opened, and clicked the links within your message and who has not and send emails to list segments based on opens / non-opens.

✔ Great email deliverability email marketing tool.

✔ Landing page builder available – even in free membership.

✔ Possibility to build your email list on a single or double opt-in basis.

✔ Possibility to trigger and add tags to segment your subscribers.

✔ Importing emails from another service to Aweber is easy.

✔ It integrates with a decent range of third party tools and apps.

✔ Easy to set up time-based email automation.

✔ Responsive email templates and capture pages builder.

✔ Beginner-friendly and easy-to-use email marketing platform.

✔ Top-notch support that includes phone, email, and live chat.

✔ Free training in video and text formats, and free live webinars.

✔ Affordable compared to some of its competitors.

Aweber Cons

❌ There are cheaper options out there that offer considerably more features in the marketing automation arena like Getresponse.

❌ The landing page builder doesn’t provide A/B testing for the moment.

❌ Some of the templates must be improved.

❌ Subscribers that are on multiple lists and people that have unsubscribed are still counted towards your total subscriber quota.

❌ You’re not allowed to import the subscribers that have been bought from third-party platforms.

❌ It’s not really easy or intuitive to get the automation workflow set up (not to be confused with campaign automation).

I hope you can base on the pros of cons of using Aweber to find out if this email marketing tool is for you or not.


If you want to know more about Aweber keep reading while we move on to the next section of my Aweber review.

What is Aweber?

Founded in 1998, AWeber is a US-based email marketing company that serves more than one million customers worldwide.

The Aweber email marketing tool alows you to:

  • create stunning and beatifule Landing pages and sign up forms to capture leads into your mailing list
  • build your email list easily and faster thanks to its extensive and stunning landing page and opt-in page builder,
  • create and send email newsletters or emails campaigns to your subscribers,
  • automate your emails marketing,
  • Manage & segment your subscribers based on certain criterion,
  • view and analyze statistics related to your email marketing campaigns.

Aweber key features and benefits

In this section of my Aweber review, I just want to show you the key features of Aweber so that you can see by yourself if this email marketing tool will be a good fit for your email marketing business or not.

Choose or create stunning Sign-up forms to generate leads and grow your list

With over hundreds of pre-made beautiful templates in their database, designing a professional sign up or opt-in forms become easy. You have the option to choose one, customize it to match your brand or to create one from scratch.

And what I like, you can embed your form on your content or integrate it with your WordPress blog. Even if you don’t have a blog you can just get a link of your opt-in form to share or just integrate it with your Facebook page to generate leads from your Facebook page.

Create Autoresponder email sequences – automation

Email automation allows you to create timely and relevant messages that will be delivered automatically to your subscribers on a schedule or when specific conditions are met.

It saves you time and energy and the best part with Aweber’s email automation feature you can deliver relevant messages to your subscribers by using their segmentation and tags features. That helps you build relationships, establish trust and credibility with your audience, and then make more affiliate sales.

This is an example of automation campaigns I created and it was trigged based on the location of my subscribers.

This image below is one of my email campaigns I trigged based on my subscriber’s location.

My email campaign report

And this one below from a specific location.

Aweber review: my email campaign report

Unlike some of its key competitors, Aweber offer full access to email campaign automation to its users (even free users have access to this feature).

Create landing pages to grow your mailing list fast

Aweber offers a landing page builder its users can use to grow their email list and sell their product or service easily and quickly thanks to their pre-made visually-stunning landing page templates.

Aweber landing page sample

And the best part you don’t need a website to build and publish your landing pages to grow your business.

Plus you can add video to your landing page to engage your audience and then increate your convertion rate.

It also offers you the possibility to tag subscribers through the form used to segment your list and then deliver a targeted and relevant message to them.

In the past, it is not possible to traffic your landing page traffic with Google Analytics and Facebook Pixel. Now Aweber made it possible. So you can easily track the traffic you get when for example you are running Ad campaign on Facebook.

Here is an example of a landing page I designed using their landing page builder.

Choose ready to emails templates to create your email campaign

Being in the email marketing for 20+ years so far, Aweber has 100s of email templates users can choose and easily create their email campaigns easily.

Aweber email templates

With their drag, drop and edit email feature, designing emails that fit your brand is easy even if you don’t know how to code. Just pick one from their email templates library to go. Or if you want, start designing one from scratch, add your logo, images, video to engage your subscribers.

Aweber email editor feature

Integrate With Your Favorite Tools and Apps

Email marketing is a powerful tool that allows you to send emails to your subscribers in order to get them to accomplish desired results.
But sometimes you need more tools to run your business efficiently and having the possibility to connect your email marketing tool to the tools you use can help you create a complete and effective marketing strategy to boost your business.

Let’s say you want to run webinars in order to get more connections with your audience and increase trust relationships with your audience and then generate more leads and sales.
This is where Aweber come for. You can integrate your webinar tool with Aweber and add more subscribers to your mailing list.

And the number of tools you can integrate with your AWeber account is countless. You can connect it to social media platforms like Facebook, landing pages (Leadpages or Intapage), eCommerce platforms (Woocommerce, Shopify), and many more integrations like Paypal.

Also read, how to build a successful eCommerce store with WordPress.

Track and analyze your campaigns with detailed reporting

In order to be able to improve your email campaign and grow your business, you need a detailed picture of your customers’ and prospects’ behaviors. This is where Aweber analytics and reporting feature comes for. It allows you to measure your email campaign.

In fact, with Aweber, you have the tracking metrics like open rates, CTR, bounce rate, sale rate, etc.

Aweber review: Campaign reporting

You can also know where your subscribers come from and the device they use, etc.

You can also download the Aweber App on Playstore to get an overview of your email campaigns and subscribers at any time.

Aweber App for analytics and reporting

These are some of the Aweber key features. Let’s now move into the next section of my Aweber review of 2021 to find out who can use this tool and who can’t use it.

Who is Aweber for?

I want in this section of my Aweber review to help you decide if Aweber is for you or not.

AWeber is tailored for small- to medium-sized businesses, those who desire advanced functionality an email marketing and list building system can offer, without the need to use a complex interface.

Here are those who will find Aweber useful:

  • Bloggers or entrepreneurs who are just starting out and want a free email marketing tool to build their business,
  • Online course creators, bloggers, affiliate marketers, Coach/consultants and trainers looking to grow their email list,
  • People who need an email marketing tool and landing page builder in one roof to grow their business,
  • Affiliate marketers who don’t have a website but want to build an email list fast – Aweber is a solution since they allow you to get a sharing link of your opt-ins forms and didn’t have affiliate links inclusion policy like Mailchimp.
  • Anyone who takes email deliverability seriously,
  • Entrepreneurs who need high-quality customer support.

Who is AWeber not for?

Aweber could not be for you if you are:

  • A marketer looking for advanced tracking and automation features for your email campaigns.
  • An affiliate marketer promoting adult or financial services/products.
  • A marketer who buy leads on a platform like MLG.
  • An eCommerce store owner looking for advanced tracking and automation like abandoned cart sequences.

Aweber pricing and free trial

Aweber pricing chart

From July 14, 2020, Aweber offers 2 membership plans to its users:

Free membership plan

Aweber’s free membership plan comes with the following benefits:

  • 5OO email list size,
  • Possibility to sent up to 3000 emails each month,
  • You can create and send newsletters using their automation feature (what some of its key competitors charge for),
  • Get access to 100s of email templates and thousands of professionals images,
  • Create unlimited landing pages and sign up forms,
  • Get access to their stunning landing page templates (possibility to create even video landing page if you want),
  • Possibility to segment your list using tags,
  • Access to email campaign reporting (open and link clicks),
  • Possibility to integrate it with most tools and Apps like WordPress or your eCommerce store (Shopify),
  • 24/7 Live support (phone/email/chat) – unlike some of its competitors

Pro membership plan – comes with a 30-day free trial

Aweber offers discounts for quarterly and annual billing and a free 30-day trial so that you can test the platform before you decide to invest your money on it.

Aweber pro membership plan price is structured like this:

Subscriber countMonthly billing cycleQuarterly billing cycleYearly billing cycle
0-500 $19$49 $193.80
501-2,500 $29 $79$313.80
2,501 – 5,000 $49 $139 $553.80
5,001 – 10,000 $69 $199 $793.80

The best part with Aweber compared to some of its competitors like Getresponse is that you get access to all their features no matters the plan you choose.

What I mean is that with the pro membership plan, you get access to all the Aweber’s email marketing features.

On top of the features the free plan offer, here are the key features you get in the pro plan:

  • Sign up form and Email Split testing,
  • Automate your messages based on your audience behavior,
  • Advanced message analytics, audience/account analytics,
  • Webpage tracking,

Sales tracking and Cart abandonment / Purchase tagging (for eCommerce store),

Let’s go with the next section of my Aweber review and compare it with some of its key competitors.

Aweber vs. some of its key competitors

Aweber vs Mailchimp

Aweber and Mailchimp are tools that allow you to import and host, create newsletters and send to your subscribers, automate your email campaigns and get reports of your business, etc.

Both Mailchimp and Aweber allow you to create simple ‘time-based’ autoresponders — a series of emails based on time intervals

Both allow email segmentation but while you can get it even with the free plan of Aweber, with Mailchimp you will need to be on the prohibitively expensive Mailchimp ‘Premium’ plan, which starts at a whopping $299 per month.

Plus Aweber allows you to broadcast to multiple lists at the same time. With Mailchimp, you can’t and on top of that, you are limited in terms of the numbers of emails you can send to your subscribers per month.

For these reasons, I prefer Aweber over Mailchimp.

Mailchimp is useful if you have over 500 emails list and want advanced automation. Or if you are an eCommerce store owner. It is not for affiliate marketers due to their policies.

Aweber vs Getresponse

Aweber and Getresponse are tools that allow you to import and host, create newsletters and send to your subscribers, automate your email campaigns and get reports of your business, etc.

On the price side, Getresponse is cheaper than Aweber because Getresponse price range from $15 to $99.
But that’s if we consider only the basic plan of both and also the features offered.

In terms of features and automation, Getresponse is clear the winner because its automation is advanced compared to Aweber. Not to mention Getresonse is an All-In-One email marketing tool that allows even Webinars hosting and funnel building.

Getresponse would be my first pick if I need a rich-feature and advanced email marketing tool.

Aweber alternatives

If Aweber is not your first rodeo, here are Aweber alternatives:

Getresponse: It is the best pick for eCommerce owners and small businesses that need advanced email automation features, webinars, and funnels builder tools to grow their business in one room. The basic plan starts at $15 per month with a 30-days free trial. So if you are looking for a cheaper and rich-feature email marketing tool, Getresponse will be a good fit for you.

Check out my Getresponse review for more information.

Moosend: Moosend is a new email marketing platform that offers a free membership plan to up to 500 emails. Their paid membership plan starts at $10 for over 1000 subscribers. It is also cheaper than Aweber.

Mailchimp: Mailchimp is one of the oldest email marketing company like Aweber. It offers a free plan to up to 2000 emails list. Great tool if you are not for affiliate marketers.

My AWeber review’s Frequently Asked Questions (FAQs)

What is Aweber?

Aweber is a US-based email marketing company that helps people create opt-in forms, landing pages to generate leads, send awesome emails to their subscribers.

Is Aweber free?

Yes, Aweber now offers a free plan to people who are just starting out and are not ready to pay for an email marketing service. Their free plan allows you to build up to 500 emails, send up to 3000 emails each month, and the best part you have access to features such as autoresponder, automation, landing page builder, 100s of email templates, and email campaign reporting. I found their free plan more value compared to most of its competitors like Mailchimps, Moosend, etc.

What is Aweber used for?

Like any email marketing tool, Aweber is a tool that helps you build an email list, send targeted and relevant emails to your subscribers (leads) to build a trust relationship with them, and then convert your leads into sales.

Does Aweber have landing page builder?

Yes. Aweber has a landing page builder that allows users to create stunning landing pages to generate more leads and grow their business.

How much Aweber cost?

Aweber is a freemium email marketing tool. That means there are a free version and a premium version. The paid plan starts at $19 per month for 500 emails size and the price can go up to $69 per month if you have 5000+ emails list.

Does Aweber offer an affiliate program?

Yes, Aweber has an affiliate program open to everyone who is ready to promote its email marketing tool. You can be a customer and an affiliate at the same time or join their affiliate program here. You get a recurring 30% commission for each sale you make.

Aweber free plan vs Mailchimp free plan: with is the best for internet marketers?

While Mailchimp free plan allows users to build up to 2000 emails list, Aweber free plan allows you to build only 500 emails list. But in terms of features, Aweber is the winner because you have access to almost all the features it offers such as campaign automation, more in-depth email tracking and analytics, etc. On top of that, you can include affiliate links in your campaign without the risk of having your account suspended without notice – unlike Mailchimp.

Aweber Review: My Final thoughts

Aweber is one of the oldest and a robust email marketing tool with over 100 000 users. It is a great tool for small businesses, entrepreneurs, and bloggers who are looking for a simple to use and affordable email marketing tool to grow their online business.

What matters if you are just starting out or not, or if you have a website or not, Aweber is a great tool to grow your online business.

I hope you found this review of the Aweber email marketing tool helpful.

From now, you know what Aweber is, the features it offers, how much it cost and the best part you can weight the pros and cons of this tool to make an informed decision.

If you have a question regarding my Aweber review or my whole site, drop in the comment section below.

Sharing is caring, don’t hesitate to share this post with your friends if you like it.


To your success!


16 thoughts on “Aweber Review [2021]: Pros & Cons and pricing -best email marketing tool?”

  1. I’ve been thinking of joining Aweber for quite some time now, but I can’t seem to make up my mind. The issue that bothers me the most is that I’m not sure if it’s a suitable tool for affiliates.

    I’ve read a couple of hate comments and would love to hear your opinion on this…

    PS: Thank you for the informative post and keep up the good work 🙂

    1. Hi, Gorjam
      Thank you for stopping by!

      I don’t know what complaints those people have against Aweber. But what I want you to know is that sometimes people exaggerate or just drop fake statements.
      So my advice is to give any tool that gives free trial or is free to use a try (if you think will help your business grow) instead of basing yourself on the misconceptions of others. Aweber is free to use and you have nothing to lose but a lot to gain.

      This is the email marketing tool I use after I switched from MailChimp and I have a good experience till now.
      I don’t know a free email marketing that offers features in their free plan like Aweber. The only downside it is limited for 500 email list size.

      So give it a try
      Best wishes!

  2. Hi Sebastien,
    I found this article extremely useful as I am now in a midst of choosing an platform to work on an e-mail list. I am impressed with both – Aweber as well as GetResponse and plan to join in one of the shortly.
    Your review came to me at the right time to help me choose and further my campaign.
    Best Regards,

    1. Hi, Rohit
      That you for stopping by.
      Glad to hear you found my Aweber review useful.
      Wishing you all the best in your email marketing journey.

  3. Hi Sebastian,
    Thanks for this informative article sharing your thoughts about Aweber, it is comprehensive and useful.
    I find that people might have the autoresponder service they used before considering switching to Aweber, so the pros and cons are really helping people to make a better decision.


  4. I have never heard of Aweber email marketing tool. I am at a stage in my business where I could do with a good email marketing tool. Glad I came across these wonderful facts and figures about the tool. I will look into it further. Thanks 🙂

  5. Hi Sebastian
    Really informative post! I have been looking for a good programme for assisting with mailing marketing. This review has really helped me. Thank you, bookmarked.

  6. Thank you for such an indepth review of Aweber. I use Getresponse and am very happy with them, though Aweber does have some nice features. I started out using Mailchimp, but didn’t find it easy to integrate with wordpress.

    1. Hi, Kathy
      Thank you for stopping by.
      Yes, Getresponse is a great an all-in-one email marketing and rich in features. Glad to hear you are also a happy customer.

      As for Mailchimp, I myself used it at my start by recently realized their script slow down my website. I didn’t try to integrate it with WordPress.

  7. Hi Sebastian,
    Thank you for sharing this information.
    I was wondering whether Aweber could help me with email marketing. This post definitively made my ideas clearer.

    Thank you so much,

    1. Hey, Andrea
      Thank you for stopping by.
      Glad to hear my post helped you have clear idea about the Aweber email marketing tool.
      It is a great and generous platform when I consider what they offer as features in the free plan.

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