Top 6 Best Amazon Product Research Tools For 2024 – Listing & Sourcing Tools

Best Amazon product research tools

Building a successful and striving Amazon FBA business or selling online no matter if it is on marketplaces like Amazon or eBay requires a certain number of tools such as products and niche research tools, product listing and sourcing tools, competition analysis, and so on many other tools.

And if you are just starting out, choosing the right tool for your business can be daunting or challenging.

In fact, there are many tools out there on the internet to choose from – but they don’t have the same features, benefits, or performance and are not designed to accomplish the same role.

To help you choose the right Amazon listing and sourcing tool for your business we have done the hard work by gathering the top 6 best Amazon product research tools.

I believe by the end you finish reading this article you will be able to pick the right Amazon sourcing and research tool for your business.

That being said, let’s jump in.

TOP best Amazon Product research tools for Amazon sellers in 2024

1. Jungle Scout


Customer satisfaction rating: 4.7/5

Jungle Scout is an online software platform that helps sellers on Amazon search and research products, brands, and marketplaces to build successful businesses on Amazon. All tracking, data analysis, pro sales tools, and reporting exist in one platform to make the selling process efficient.

Key features

Product Tracker

Tracks all of a seller’s product research in one place and filters out poor quality research and product ideas to give sellers more time to focus on their successful products.

Niche Hunter

The most advanced Amazon product research tool on the market, Niche Hunter gives sellers access to thousands of Amazon categories ranked by sales and popularity.

Keyword Explorer

Identify keywords automatically with the newly added Google Suggest feature and more than 1 million keyword suggestions based on the product selected.


Jungle Scout is one of the most affordable Amazon Product Research tools out there. It offers 3 subscriptions plans:

  • The basic plan costs $49 per month ($29/month if billed annually),
  • The Suite plan costs $69 per month ($49 per month if billed annually), and
  • The Professional plan costs $129 per month ($84 per month if billed annually).

Reasons to buy

✔ 7-day free trial,

✔ The most beginner-friendly tool,

✔ Supplier Database that allows you to find reliable suppliers instead of going through the trials to find the best one
Very smooth interface,

✔ Great for niche search – very helpful for those who are just starting out and don’t know where to go,

✔ One of the most affordable Amazon products research tools out there,

✔ Access to the Jungle Scout Academy training course,

✔7-day Money-back guarantee.

Reasons to not buy

❌ The monthly membership plan is a little bit expensive,

❌ You need to pay extra money to use the Jungle Scout Chrome extension,

❌ Limited tools suite compared to key competitors like Helium 10,

❌ Unlike Helium 10, they don’t offer a mobile App.

Who is the tool for?

Jungle Scout is best recommended for new and experienced sellers on Amazon who want to save time, money, and effort when it comes to product research and listing optimization using the advanced set of tools that Jungle Scout provides.

Must-read post: Top best Amazon FBA courses for 2024.

2. Helium 10

Helium 10 Amazon Product research tool

Customer satisfaction rating: 4.6/5

If you are looking for an all-in-one and the best Amazon product research tool that provides powerful features and tools suite to build a successful, don’t look furthermore.

Helium 10 is one of the most powerful Amazon Seller tools available in the market. With its intuitive interface, it’s easy to use. Even if you’ve never used any similar tool before, you can still get started with it. You can even test it with the free trial offer first.

Key Features

Find hot products

The Trendster feature keeps you on the top of your game by providing a list of the most searched products on the chrome extension using the product ASIN or keywords.

Product Research

Helium 10 takes the guesswork out of product research and provides you with a set of potential product ideas with monthly sales for your store using the Black Box tool that is easily accessible from the dashboard.

Listing Optimisation

Helium 10 gives you the perfect keyword to associate your products with. It uses big data from Amazon and custom searches to feed you with a list of keywords related to your product to optimize your listings for better conversions and track and manage PPC campaigns.

Helium 10 helps you to track and manage your PPC campaigns in one place. It also allows you to compare data like sales, cost, and profit for all of your PPC campaigns with a single click.


Helium 10 is a rich feature, an all-in-one Amazon product research tool for Amazon sellers. Just like Jungle Scout, it offers 3 subscription plans but is a bit expensive compared to this one:

  • The Starter plan costs $39 per month ($339/year if billed annually),
  • The Platinium plan costs $99per month ($999 per year if billed annually),
  • The Diamond plan costs $249 per month ($2499 per year if billed annually); and
  • The Elite plan costs $399 per month.

Reasons to buy

✔ You can try it for free – a lifetime plan is available,

✔ Possibility to have access to the Freedom Ticket FBA course for free with your Helium 10 purchase,

✔ Competitors spy feature available to help you stand out,

✔ A complete Amazon Product research tool for your products and niche research, data analysis, sales insight, and much more.

✔ An All-in-one Amazon business tool for entrepreneurs who want to grow a profitable Amazon business,

✔ 30-days money-back guarantee,

✔ Amazon FBA training course provided.

Reasons to not buy

❌ A learning curve involved,

❌ Free plan is a bit limited,

❌ Getting access to all the tools suite requires a hefty price tag.

Who can use this tool?

This tool is great for anyone looking for a way to expand their business with advanced and straightforward tools for sales analytics, product and keyword research, email automation, listing optimization, etc.

3. AMZScout

Best Amazon product research tools - AMZScout Amazon seller tool

Customer satisfaction rating: 3/5

AMZScout eliminates the rigorous work of research on Amazon and simplifies the process of listing optimization for Amazon sellers. It helps its users find profitable products with almost no competition, analyze competitor listings, and track products’ market performance.

Key features

Product Performance History

The chrome extension of the tool allows its users to search for products on and find all the information regarding product sales and performance over time. It includes keywords, best sellers rank, competition, and profit potential of a particular product.

Profit Performance Calculator

It allows the sellers to calculate the profit potential of a particular product. The users can enter the keyword and look at overall sales and estimated profits of products based on past performance.

Keyword research

Keyword research is the starting point of any business, and AMZScout helps its users in this part. It includes a keyword tool that lets its users input the keywords for their products, check the ranking of competitors and calculate the profit potential of each product.


AMZScout offers 2 subscription plans with an option to get a lifetime deal:

  • AMZScout Pro Extension costs $45.99 per month ($16.49/month if billed annually or $499 lifetime),
  • AMZScout Amazon Seller’s Bundle costs $49.99/month ($29/month if billed annually or $1,499 lifetime).

Reasons to buy

✔ Just like Jungle Scout, they offer a training course for FREE to customers,

✔ FREE plan available for people on a budget,

✔ One of the most affordable Amazon products research tools out there,

✔ An affordable entry-level plan,

✔ A lifetime plan available for Amazon sellers who want to save more money in the long run.

✔ 10-day money-back guarantee.

Reasons to not buy

❌ Not as powerful as other tools,

❌ Lacks high-end features like supplier database, inventory management, refund services,

❌ Fewer tools suite than competitors,

❌ Limited functionality compared to competitors.

Who is it designed for?

The tool is ideal for those who want to build a solid foundation for their Amazon business, find out their competitive strengths and weaknesses, and have a successful business in the long run.

4. ZonGuru

Amazon FBA tool

Customer satisfaction rating: 5/5

ZonGuru is a suite of tools for Amazon sellers that help take the stress out of finding profitable products. The tool allows sellers to automate their emails, upload product listings on eBay, and even find suggestions for good products through their advanced research tools. They offer a free trial, so you can try it risk-free.

Product research

Sellers can find profitable products with complex search criteria. This feature helps sellers find products that are selling at a much lower price on another brand or have already been featured on major websites like Amazon or popular blogs. You can also use this feature to see how popular a product is before purchasing it.

eBay listing automation

Sellers can automate their listing on eBay and save time. Just enter the required item details, and upload photos, and your listing will be live in minutes on eBay with just a click of a button.

Email templates

ZonGuru has robust email templates that let you create mass emails for customers through the Amazon Seller Central interface. The emails automatically include the item links to amazon, eBay, and other platforms. You can also use this feature to create personalized offers and newsletters for your customers.


ZonGuru is a bit expensive compared to JungleScout. It offers 2 payment plans: The Researcher plan which costs $39 per month and the Seller plan which costs $49 per month.

There is also a yearly plan and the price ranges from $24 per month to $38 per month if billed yearly.

Reasons to buy

✔ Simple and intuitive interface,

✔ Great automation tools like Email automation, fraud alerts, etc.

✔ Niche finder and rater,

✔ Email Automator helps you to easily follow up on customers.

✔ Supplier Database that allows you to find Alibaba’s verified suppliers.

Reasons to not buy

❌ 2 times more expensive than JungleScout

❌ The starter package is quite restricted

❌ Short trial period.

Who is it designed for?

ZonGuru is perfect for sellers who want to track product performance for different counties or automate the submission of their listings on eBay, eliminating the need to enter item details manually.

5. Source Mogul

AMZScout Amazon Seller tool

Customer satisfaction rating: 4.2/5

Another Amazon seller’s best friend is SourceMogul. It is one of the best Amazon product research tools and you can use it to find the cheapest inventory items for your business and place them on amazon for resale. The best part about this tool is how it simplifies the process of sourcing.

Key features

Amazon Calculator

When sourcing, you can rely on the Amazon calculator on the platform to ensure that the profit you make from your product is worth the risk.

Product Database

SourceMogul has a database with information on thousands of products in different categories. It acts as a sort of online shopping catalog.

Product sourcing backed with AI

SourceMogul’s AI product sourcing feature uses machine learning to find the most popular products in any category with sales data and pricing suggestions


Source Mogul is one of the best Amazon arbitrage software and it offers monthly and yearly plans:

  • Source Mogul monthly plan costs $97 per month ($16.49/month if billed annually or $499 lifetime),
  • Source Mogul yearly plan costs $880 per year if billed annually or $1,499 lifetime).

Reasons to buy

✔ 10-days free trial,

✔ One of the best online arbitrage tools,

✔ User-friendly interface,

✔ A lifetime plan available for Amazon sellers who want to save more money in the long run.

Reasons to not buy

❌ No free plan available – but you can try the software for free for 10-days.

Who can use this tool?

SourceMogul is great for people who are into Amazon Arbitrage or just starting with their Amazon businesses as it is an excellent tool to help you learn the basics of sourcing. It is an AI-powered tool that can be utilized by experienced sellers as well.

6. BuyBotPro


Customer satisfaction rating: 3.4/5

BuyBotPro is a powerful tool that helps you analyze Amazon deals for finding good opportunities to buy low-priced products. BuyBotPro is another perfect tool for Amazon Arbitrage, just like SourceMogul. The tool allows you to analyze Amazon deals to make the best buying decisions in a few seconds with just a click. It has a great interface, valuable features, and is automated.

Key Features

Best Deals Finder

The BuyBotPro will automatically find the best categories and profitable product ideas you can sell on Amazon backed with sales analytics to make the best buying decisions.

Profit Calculator

It is very easy to use and gives results quickly. The profit calculator of BuyBotPro helps you enter your costs and lets you know the profit margin at a glance.

Best Seller Rank

The BSR Rank helps check the product demand. You can quickly check the BSR of any particular product before you start selling it. This feature allows you to sell only those products with high demand in the market.


Just like Source Mugol, BUYBOTPRO is one of the best Amazon arbitrage software and it offers membership plans to users:

BUYBOTPRO DESKTOP + MOBILE WITH NO SUSPENSION SAFEGUARD plan costs 39.95 per month or $34.95 per month if billed annually.
BUYBOTPRO DESKTOP + MOBILE WITH SUSPENSION SAFEGUARD plan costs $54.95 per month or $49.95 per month if billed annually.

Reasons to buy

✔ 14-days free trial,

✔ Affordable membership plan,

 ✔ A rich features Amazon products research tool,

✔ A Complete all-in-one tool – 20 + tools in one

✔ Mobile App available (BuyBotGo) for Android and iPhone users,

Reasons to not buy

❌ No free plan available – but you can try the software for free for 14-days

Who is this tool for?

Its unique feature of finding the best deals from multiple categories and benefiting from sales analytics is a perfect tool for beginners and professional sellers alike.


Like any business (offline or online) you need adequate tools and resources to efficiently run your business.

As an Amazon seller, you need a product research and analysis tool in order to not only find hot selling products and good and reliable suppliers but you also need to analyze the market, calculate your profit margin, and even spy on your competitors.

I hope my top best Amazon Product research tools list will help you find the right tool to get started with your business.

The best one to choose depends on your budget, the key features you need for your business, and what you are looking to accomplish – whether it is retail arbitrage, wholesale, etc.

Check out this platform that changes thousands of people’s lives (including myself). They are regular people like you without any prior experience in online marketing, any technical or coding skills.

That being said, I hope you found my article helpful.

Do you have a question, please left it in the comment section below.


To your success!


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