How to find a niche for a blog

How to find a niche for a blog: tips to choose and analyze its profitability


One of the motivations when starting a new business is to make a profit from the efforts that you will put into it. So if you want to create your own online business (blog or website, e-commerce site, etc.), then it is important to ask yourself some good questions. And asking yourself how to find a profitable niche for your blog or website is not the least. Because it is one of the basic elements of your business that you will need to know.

To help you better understand this important element I will cover this post with the following points:

I will first tell you what is a niche? (niche definition) and why is it important to find a niche for your blog?

I will also show you my process for finding a niche for a blog, and I will finally, give you 4 tips to analyze your niche and validate its profitability.

But well before getting to this point, let me congratulate you if your objective is to start your side hustle in blogging in order to improve your living conditions.

I am a side hustler and I know that blogging can be a challenge. Especially if you have a day job and you don’t have enough time and basic knowledge of how to do things. But it’s a challenge you can meet if you’re organized and surrounded by people who know how to do it and are willing to support you.

This is why I recommend my readers, Wealthy Affiliate community. You will find like-minded people who are ready to answer all your requests about your business.

Let’s go!!!

Niche definition ( What is a niche? )

To better understand what a niche blog or niche site is, we will first define what a niche market is.

What is a niche market?

A niche market is a very targeted and restricted market with sales potential.

It is also the segment of a market where there is little competition and where a company can develop a new sales channel.

This is what new e-merchant and drop-shippers are looking to discover when they want to start their business.

What is a niche blog?

In the field of blogging, a niche is a specific subject on which the blogger chooses to communicate with his target audience.

In other words, it is the subject on which he will write his articles and build a relationship with his readers by targeting specific keywords related to its audience.

Here, unlike a blog that has been created on a general topic, the blog is based on a very specific topic and well-directed to a specific audience.

As an example helps to better understand, then let’s take an example.

A blog that talks about health is a generalist blog. But a blog that talks about the treatment of diseases by medicinal plants is a niche blog.

The domain concerned is health, but the subject here is very specific because the site will only talk about the treatment of diseases by medicinal plants. We could go further and talk about, for example, the treatment of tuberculosis (TB) with medical plants. Here the subject is still refined.

So I think you understand the process!

Why is it important to find a niche for your blog?

There are several reasons to do so:

  1. First, a niche site allows you to better target its audiences and know what kind of person we are dealing with.
  2. This allows you to specialize in a given field.
  3. This allows you to know the needs of its audience very quickly unlike a generalist site. This will allow you to have more qualified prospects.
  4. A niche blog will facilitate your site ranking faster than a generalist blog.
  5. A well-chosen niche site will allow you to monetize it faster than a generalist site. As soon as you get traffic, as soon as you can start hoping to monetize it.
  6. Competition is less fierce than when it comes to a generalist site

Now you know what a niche in blogging is, and why it is important to build a niche blog or niche website rather than a generalist blog, let’s see how you can find a profitable niche to make a side income.

How to find a niche for a blog? – my process of finding a $$ niche

A profitable niche is a niche that meets a need or solves a problem.
Begin to find a need or gap in a given area.

To help you, you first need to determine the domain in which you want to blog. It can be in a field that interests you or a field where you have experience.

Combining your passion with your experience/expertise is the best advice, but it is not a requirement. You can even start in a niche that you don’t have full expertise in.

Once you have chosen the field in which you feel comfortable offering the best of yourself, start subdividing the general theme into sub-themes, then sub-themes into sub-themes and so on. This will lead you to have several specific topics on hand.

Among these specific topics, ask yourself this question: what is the topic that fascinates me the most and that I have better knowledge?

If you tell yourself that you have no knowledge in any area on which you can blog, then build your business on the basis of your passion.

I emphasize what you are passionate about because it is what will keep you motivated and persistent. It is on this topic or subject that you will write your articles, communicate with your audience, etc.

Once you have chosen the subject, you can now begin to examine and analyze the profitability of your niche.

4 tips to analyze your niche and validate its profitability?

Here we go!!!

We have our specific subject in hand. But we still have the validation process to go through. Right?

But before we go through this test, let me break one of the limiting beliefs that some people have been singing to us for years: “profitable niches are already taken”.

Yes!!! Maybe it’s true! Maybe it’s not! But the reality is that many blogs or websites are created every day.

While you read me, there are people who are creating their own.
That’s reality!!!!!

The truth is that competition is tougher today than it was 5-10 years ago, but there are more opportunities today than there was 5-10 years ago too. Right?

So if that is the idea ( “profitable niches are already taken”) you have in mind! Don’t waste your time reading this article.

Close it and go play spoiled daddy or spoiled mommy at home.

Here at sow your seed today we are optimist and ACTIONS TAKER. Only ACTION mater.

It is the only one that separates you from the life of your dreams!

Let’s get back to our topic!

1. Make sure your niche meets a need

Remember that a profitable niche is first and foremost a niche that meets a need.

Does the specific subject or niche you have chosen meet a need?

Yes? No?

To find out, we will use tools combined with tips to discover it.

Let’s go!!!!!

First, start typing your keyword on Google. You will get suggestions keywords (in the semantic results) related to your main keyword. This means that there are Internet users who are doing research on this topic (niche).

Here is an example with my main keyword: side hustle of my niche!

how to find a niche, side hustle

If you start the search, Google will provide you with the number of results on this keyword.

This number that Google provides is an indicator of the competition. And the higher the number of results, the tougher the competition. But that’s already a good indicator because it means there’s a part of the cake to share.

As you can see in the picture, for the keyword side hustle we have more than 81,000,000 results. This means that there are people who are interested in this niche but the competition is high.

how to find a niche, side hustle 
 google result

But these results are not enough to make a decision about the profitability of our niche. For this, we will use a keyword search tool like Jaaxy.

This is the best keyword research tool I use to find out an untapped niche and the right keywords to write about.

You can read my full review about it here.

Enter the keyword in the search bar and then hit the ” find keywords button”.

This will give you some data.

how to find a niche, what is a niche, side hustle kw result

As you can see here, with the keyword “side hustle”, we have a search volume of over 6000 per month. This exceeds by far the recommended minimum of 1000.

2. Make sure the competition is not too fierce

A profitable niche is a niche with low competition.

Always consider the data we obtained with Jaaxy (picture above):

Estimated traffic this keyword can target is about 1100 per month and 191 pages are competing for the same exact keyword on Google.

This is a good sign because competitiveness in this niche is not so high. As for the number of traffic, we can increase this with the other related keywords.

Before we move on, I want you to understand something. To succeed in the digital world, some basic tools are necessary. Online entrepreneurs will not say otherwise.

You need a keyword tool to not only evaluate the profitability of your niche but also to choose the right keyword to write your articles in order to stay ahead of the crowd and get ranked #1 on the search engines.

That’s why I recommend to my readers, Wealthy Affiliate where you will have at your disposal free keyword research tool (JAAXY) worth 19$ per month.

With Wealthy Affiliate, Your Hosting + Jaaxy + Training and other online resources = $49 per month or $29/month for a one-year membership.

You can get a discount of 39% for your first-month membership just by clicking this button below.

3. Make sure that your niche has a growing trend

how to find a niche, side hustle trend, niche defintion, what is a niche,

A profitable niche is a niche with a growing trend.
To find out if your niche has a growing trend or not, you can use a free tool like Google trends. With this tool, you will know if your niche is a declining, stable or growing niche.

4. Make sure that your niche offers you a possibility of monetization

A profitable niche is a niche that offers a possibility of monetization.
Yes, we are talking about how to find a profitable niche for a blog. We are talking about a niche that can make you an extra income on the side of your day job, a niche that can be a very profitable side hustle for you. So it is important to examine its profitability.

To help you find out if your niche worth it, try to answer these questions:

  1. Am I able to create my own products (ebook, training,…) that would interest my targeted audience? A product that will meet their needs?
  2. Are there any affiliate services or products in my niche that solve the problem of my target audience or meet their needs?

PS: There are several ways to monetize your blog among which we can mention monetization via Google AdSense.

How to find a niche for a blog
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Over to you!! Start TODAY or …

After all the tips we covered here, how do we decide if the niche we have chosen is worth it?

I would like you to understand that beyond these tips and the assessments you will make to determine if your niche has potentialities that can help you make money in your niche, what really matters is:

1. the value you will bring to differentiate yourself from your competitors.

2. It is also the growth of your niche.

But remember that you can’t know everything before you start your blog. Between your current idea and your dream (the life you desire), there is only one thing that matters: ACTION.

So, instead of always asking yourself how to find a profitable niche for your blog, ask yourself how can I start now.

Whatever your idea, whatever the profitability of your niche, without an ACTION you will not achieve your goal.

Do you really want to start your side hustle in blogging? Are you ready to create your website or blog to make money on the side of your day job?
If so, I recommend Wealthy Affiliate which is a platform that offers better tools (hosting+Keyword tool) and a dynamic community as well as training that will be useful for your business grow.



To your success!!!


14 thoughts on “How to find a niche for a blog: tips to choose and analyze its profitability”

  1. Great Article!
    I like how you broke down each step of how to get started, especially picking a niche. I thought the article was very informative and the directions are very easy to follow. Thanks for sharing.

  2. Hi Sebastian, thank you for your post. I loved how you broke down the process of finding a niche and then gave lots of steps and tips to do so and also recommended tools and resources. To me though, the most important thing you said was at the end, it will take action as the best information in the world with no action keeps you exactly where you are.

    1. Yes, Tamika G.
      Action is what really matters!
      But unfortunately, many people instead of committing to work to achieve their dream, spend their time daydreaming. They want to know everything and have control over every aspect of their project before they start. Which is impossible. You have to start with the minimum you have and readjust some things afterward, isn’t that what some famous entrepreneurs like Jack Ma, founder of Alibaba, have done? all successful entrepreneurs have understood this: “Action is a great restorer and builder of confidence. Inaction is not only the result but the cause, of fear. Perhaps the action you take will be successful; perhaps different action or adjustments will have to follow. But any action is better than no action at all.”
      Thank you for staying by!
      Nice to meet you!!
      All the best!


  3. Great information Sebastion, very thorough write up on the subject of niches and how to find them. This info will be very helpful to a lot of people looking to start a business online.

  4. Informative post, I feel much more confident in finding a niche. Having everything broken down in this article is so helpful! I’m feeling positive to start and for the future.
    Thank you

    1. HeyAndy,
      Thank you very much for your comment! And I wish you all the best in choosing your niche!
      I’m glad it was useful to you.
      To your success!!

  5. Picking a niche is one of the hardest tasks for any affiliate marketer and online entrepreneur. It is always good to pick something you are passionate about, because this is something you will be focusing your attention to. I decided that my niche is helping others succeed online and my posts are dedicated to this topic.

    Loved your guide. I will definitely bookmark your website for future posts. I think helping others is a great way to build your website.


    1. Yes Strahinja, you may be right! Choosing a niche is not always easy. But I think that’s not impossible either. As you mentioned, you can base yourself on your passion and find one. What is sure passion will always beat competition!
      Thank you for your comment and for your time!
      I wish you good luck in your career. And as Horace Mann so rightly said: “Doing nothing for others is the undoing of ourselves.” So I think you’re on the right track.
      All the best!!

  6. Hey Sebastian
    I think l’ll keep your site in my favourites list as you have some great tips in there for my own site. Many ideas flowing there.
    I think l would change the color at the top from that strong pink/magenta as l found it soar on my eyes. Blues Greens and Grey are more gentle on the eyes.
    At least you have a finished looking site, mine is no-where near.

    1. Hi Angela,
      Thank you for your insightful comment.
      I am glad that my content catches your attention and you have found some great tips. I am happy to meet you and to have you among my most loyal readers. As for your suggestion about the header color, I’ll take it into account. It will be changed!! Thank you for your time and stay blessed!!!
      All the best!!

  7. Hi Sabastian, thank you for such a motivating and resourceful article. It is filled with knowledge that can empower an individual. I totally enjoyed reading it and gained useful knowledge.

    1. Hi Lovelyn,
      You are welcome!!! I am glad that you find this post motivating, resourceful.
      Thank you for your comment!
      All the best!

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