The Wholesale Formula Review [2024] – Does the course worth it?

The Wholesale Formula review

Welcome to my Wholesale Formula review for 2024.

If you have been introduced to the Wholesale Formula training course and you are wondering if this course is the right course to learn how to make money online selling products on Amazon or another hyped course, you are in the right place.

In this review Wholesale Formula Course review, I delve deeper into the following points:

  • What is the Wholesale Formula?
  • Who are the owners and their business track record,
  • How does the Wholesale Formula work,
  • How much does the Wholesale Formula cost?
  • Who is the Wholesale Formula for?
  • The pros and cons, alternative and my final point of view.

Without further ado, let’s dive in.

The Wholesale Formula Review Summary – Course Overview

Product Name: The Wholesale Formula

Owner: Kevin King


The Wholesale Formula Free eBook: Download for free

Is The Wholesale Formula’s course legit? Yes


Do I recommend this? YES

Is the Wholesale Formula legit or it is a scam?

if you are wondering if the Wholesale Formula Course is legit or just another hyped program let me answer your question straightforward.

The Wholesale Formula course is legit. This is not a scam or just another course and here is why:

  • The course has a good track record with hundreds of success stories. In fact, a survey conducted in December 2020 revealed that over 1 billion have been made from only 930 students at that year.
  • The owners focus on students success not only money – enrollment is made once a year and on a short time frame. For example this year, enrollment is open on Wednesday February 14, and will be closed on February 29, 2024. All the rest of the time is dedicated to students support and their own Amazon FBA Business growth and new strategies exploration.
  • You get access to proven strategies and actionable tips you can follow to start and grow your your own FBA Business and be financially free. In other words, you get value for your invested money.

What Is The Wholesale Formula?

The Wholesale Formula basically is an Amazon FBA training course that teaches people how to sell products on Amazon and make big profits by using their unique Reverse Sourcing Wholesale method.

The course has been created by Dan Meadors and Dylan Frost in 2006 with thousands of successful students.

The owners themselves are sellers on amazon and they have sold over $30,000,000 in sales.

Unlike other Amazon FBA courses out there, the wholesale Formula course teaches a unique way of selling on Amazon.

They use a unique business concept known as ‘Reverse Sourcing Wholesale,’ which has proven to be quite successful.

With the WSF, you will learn how to outsource products from manufacturers or brand owners, close a great deal with them (buy less) and then resell the products on for a profit without even you touch the products.

This is an in-depth and extensive Amazon FBA course with detailed instructions, advice, and proven steps to follow.

So even if you have never sold anything online before, you’ll be able to follow it and get started with your Amazon FBA business from scratch.

Now, let’s find out who are the owners of the Wholesale Formula Training Course?

Who are Dan Meadors and Dylan Frost, the WSF course’s owners and their background

Dan Meadors and Dylan

Dan Meadors and Dylan Frost are the creators and teachers of the Wholesale Formula course. They are from Southeastern Kentucky and started to sell products on Amazon in 2011 using the arbitrage method. They have made a lot of money selling their products and then left their corporate or 9 to 5 five jobs to become full-time entrepreneurs. But they have been looking for ways to scale their business, free their time and be totally free.

In 2012 they discover the reverse wholesale sourcing method and have been able to increase their revenue from 3 million to 6 million in one year as Amazon sellers and over 36 millions dollars at the time I am updating this review.

In 2015, they decided to share their expertise and proven formula with the new starters so that regular people like you and me can also make money online with Amazon.

Since then they have trained over 6500 people and most of them had success following their proven methods and strategies.

In fact, the Wholesale Formula owners decided to conduct a survey in December 2020. According to them, only 960 students responded and those students are sold over 1 billion dollars on Amazon.

But that is in December 2020. Do people still have results with the course?

The answer is a big YES.

The reason the Wholesale Formula students have a high success rate is that Dan and Dylan launch the course once a year for enrollment and when they close the enrolment they dedicate their time to support and help their students to grow their business.

At the time I was writing this review of the Wholesale Formula, the enrolment is open to start on February 14th, 2024 and it should close on February, 29th 2024.

So if you want to learn from Amazon experts sellers and people who still are in the industry, this is the right time to join the course.

How does the wholesale Formula Work – their uniqueness

Unlike traditional wholesale where there is a middleman between you, the retailer, and the manufacturer or brand owner, the wholesale formula course teaches you a new and unique method to outsourcing your products and then selling them on Amazon for a higher profit.

In fact, with the traditional method, the presence of the middleman makes the price of the product high and that lowers your profit margin if you want to stay competitive on the Amazon marketplace.

Here is how it work with the traditional wholesale method.

The traditional wholesale method

With the Wholesale Formula, you will learn how to bypass the middleman and go straight with the manufacturer to buy your products at a low price and then sell them higher on Amazon for a huge profit by following their step-by-step and over-the-shoulder videos training.

Here is how it work with the Wholesale Formula, the Reverse Sourcing Wholesale method.

Wholesale Formula review - the reverse wholesale sourcing method

As I said earlier the program was built around the concept of “Reverse Sourcing Wholesale.”

In simple terms, it allows you to outsource your products straight from the manufacturer and then ship it to the Amazon Fulfillment Center, where they will be picked, packed, shipped to your customers on your behalf.

As a result, you won’t have to see or touch any of the products you bought from the Manufacturing Company because Amazon FBA will take care of it.

And their formula is simply a three S-Formula that you can apply to build a six-figure Amazon FBA business from the comfort of your home, quit your 9 to 5 job, and be financially free.

In a nutshell, here is how it works:

  • Scout: At this stage they teach you how to identify and assess products that are branded, popular, and profitable on the Amazon marketplace platform.
  • Source: At this stage, they teach you how to source your products from manufacturers for a lower price, provide value and build trustworthiness with them so that you can become an authorized seller of their products.
  • Sell: At this stage, they teach you how to successfully sell your products on Amazon, stand out from your competitors and dominate in your industry.

Wholesale Formula Course overview – what do you get inside the course?

Wholesale Formula review - course overview

The Wholesale Formula training course has five modules with over 200 hours of video training content and it comes with mentoring, coaching, and other useful resources we will cover in this Wholesale Formula review.

The following is a list of what’s included in those five modules:


Wholesale Formula module 1

help you build a solid foundation of The Wholesale Formula business model and walk you through the steps necessary to start your business!

In this module, Dan and Dylan will introduce you to the Wholesale Formula business model. They will explain to you the concept of reverse wholesale, and also guide you through the steps you need to follow to start your Amazon FBA business the right way.


Module 2 is about finding the best selling and profitable products on Amazon and they provide guides and techniques to follow.

By the end of this module, you will be able to find products on Amazon, analyze their profit potential in order to figure out if they are a good fit for your Amazon FBA business or not.


Here Dan Meadors and Dylan teach you scouting tactics for finding the most profitable products on Amazon to sell.

They will teach you in this module product scouting techniques like Black Box Scouting, Leaf Sourcing, Super Targeting, and Amazon Filtering to help you find the best wholesale product that can yield more profit for your business.


You will be learning in this module how to increase your brand awareness, gain more trust from brand owners, and then make yourself irresistible to them. That will help you increase your account approvals as a result.


This module is about outsourcing your products with brand owners. They will be showing you the system they use to contact manufacturers and then make a deal.

By the end you finish with this module you will know how to efficiently negotiate with manufacturers to close a great deal, and then open a wholesale account with them.


The Wholesale Formula Vault is not a part of the WSF core training course. It is a complimentary resource to the core course with useful and important information, terms, and guides. This is where you basically learn how Amazon FBA works, how to set up your Amazon FBA business, etc.


This is also a training resource you can access as a WSF student. It is over 12 hours of recording webinars by Dan, Dylan, and other successful members of the TWF Community.

By going through these recorded training materials, you learn new concepts and strategies that are still effective you can follow to turn your business into a profitable online business faster.

TWF exclusive software & services discounts

Special TWF student discounts for various tools and software they recommend to grow your business faster.

How much does the Wholesale Formula course cost?

The Wholesale Formula course costs a $2,997 one-time fee or $874 for 4 monthly payments.

This seems to be a lot of money – mainly for those who are just starting out. But know that you’re not just investing in a course; you’re gaining access to a comprehensive guide with actionable steps, and proven strategies, that can be applied immediately, setting you on the path to success.

So see it as a long term investment. There are students who have been able to recoup their invested money in a few months after their Amazon business launch thank to this training.

It is the price they paid for their freedom.

When can you buy the Wholesale Formula Course?

As I said, the Wholesale Formula owners Dan and Dylan dedicate their time to their students success. And for that reason they only open student enrollment once each year.

For this year, the student’s enrollment phase start at February 14th to February 29th, 2024 and has been scheduled as below :

  • February 14: Start of students’ registration.
  • Tuesday, February 20 |1:00 p.m. Eastern: Cart Opens for enrollment.
  • February 29 | 11:59 p. m. Pacific | Cart Closes / Enrollment Ends

Who is the Wholesale Formula Course for?

The Wholesale Formula is for everyone who wants to make money online and mainly those who want to enter into the eCommerce industry .

If you want to start an Amazon FBA business and you are looking for an online course that teaches you new concepts and strategies you can follow to successfully build a profitable Amazon FBA business, this course is for you.

This course is also for people who want a way to quit their 9 to 5 job and be financially free selling their own branded products on the Amazon marketplace.

As you know Amazon is an established brand and the teachers are still in the industry.
That means they don’t just teach you, they share their expertise with you so that you can replicate their results.

Who is this course not for?

Obviously, this course is not for people on a low budget. Because the course itself costs over $2k. And this is not all your expenses as you also need to outsource products and buy marketing tools to run your business.

This course is not also for people who are lazy and not ready to put the work in. Dan and Dylan didn’t made 36 millions in revenus on Amazon easily. Same for their students who generated over 1 billion dollars. They worked hard.

It is not either for people who are looking to become rich overnight or push-button systems to make easy money.

It is a real business and you need to put the work in if you want to succeed.

Wholesale Formula Pros and Cons

What I like

✔ In-depth course with a new and proven formula to follow,

✔ 30-days money-back for a one-time payment,

✔ Teachers are experts in the industry and are still in the industry – they don’t just teach information.

The Cons

❌ The course is a bit expensive and disqualifies those on a budget,

❌ Starting an Amazon FBA business require more than certain business model like affiliate marketing,

❌ Enrollment is only once a year – once you miss the registration period you have to wait for the next year.

Is the Wholesale Formula legit

Yes, the Wholesale Formula course is a legit. By joining the WSF course, you gain access to practical guide and strategies you can follow to build a successful home based online business.

How much does the Wholesale Formula cost?

The Wholesale Formula course costs $2,997 one time fee. But in order to make the course accessible to everyone they split the payment into 4 months of $874. That gives you 2 options. Pay one and save more money or pay monthly in 4 months instalment.

Who own the Wholesale Formula?

The owners of the Wholesale Formula are Dan and Dylan, successful Amazon sellers themselves. They have made over 36 millions selling products on Amazon and since 2015 they are teaching other people how to build and scale an FBA Business and be financially free.

When can I join the Wholesale Formula course?

The Wholesale Formula course start on February, 14th and will end on February, 29th 2024.

Does the Wholesale Formula offer a refund?

Yes, the WSF owners offer a 30-day money back guarantee. That said, if you are not happy with your purchase, you can get your money back.

What is the best Amazon FBA course?

This is a difficult question to answer as the effectiveness of a course can depend on your preferences, learning styles, and even many other factors. But this is my advice when choose an online course to join: reputation (the course and the owners themselves), value foroney, support, update as the online space is fast changing landscape. Anyway this course if one of our hand picked best Amazon FBA courses.

The Wholesale Formula alternatives

The Wholesale Formula course is an in-depth training course designed by successful Amazon sellers.

If for one or another reason, the WSF is not your first rodeo, here are Wholesale Formula alternatives to consider:

The Amazon FBA Ninja course – costs $1,997 one time. Taught by a successful Amazon seller.

The Proven Amazon Course by Jim – costs $29 per month or a $499 one-time fee. Affordable, taught by a successful Amazon seller.

Last thoughts…

The Wholesale Formula course is a unique and high-quality course that will show you step by step how to make money selling products on

The teachers are genuine with other successful students ready to support and help you get started.

The only downside is the price that is expensive and may not be a good fit for beginners who are just starting.

If this is the case with you and your goal is to start selling on Amazon, you can consider our suggested alternatives. or go with affiliate marketing that doesn’t require hundreds of dollars to get started.

That being said, I hope you found my Wholesale review helpful.

Ready to get started? Registration happens once a year!

Do you have a question? Left it below and I will respond to you ASAP!



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